Art & Music
The banks that joined forces to found UniCredit Group have a long tradition in promoting local culture and artistic events in the countries in which it operates. This commitment is evidenced by the extensive art collection of UniCredit Group and dozens of initiatives within UniCredit & Art Project. We believe that culture is always the engine of local economic development through its ability to sustain innovation and stimulate science economy.
Since we are very close to the communities in which we operate, we try to maintain a close relationship with them by encouraging all initiatives that contribute to their cultural enrichment. Thus, we support cultural diversity and offer support to projects in the area of music, literature, film, and visual arts.
The cultural-artistic component of the bank’s sustainable development strategy is materialized in our involvement in long-term partnerships. Our collaborators and partners include NGOs, cultural institutions, academies, curators, and artists.
International Theatre Festival of Sibiu
Considered one of the most important theater festivals in Europe, after the festivals in Edinburgh and Avignon, Sibiu International Theatre Festival has brought together for 20 years in Sibiu the most important theater bands in the world.
UniCredit Bank has traditionally been a partner of the Festival.
Bulevardul Expozitiei 1F Project Space
UniCredit Bank developed Bulevardul Expozitiei 1F Project Space as theirown space dedicated to contemporary art projects. It is located in the lobby of the headquarters and addressed to the bank team and customers, as well as the general public.
Between September 2012 and September 2014, the space hosted works fromthe art collection of UniCredit Group. From prehistoric Mesopotamian artifacts to works of masters such as Canaletto or Tintoretto UniCredit Art Collection includes works of great diversity and demonstrates a remarkable historical scaleThe tens of thousands of works of art that make up this collection include works of famous classical or modern artists, such as Yves Klein, Fernand Léger, Giorgio Morandi, Kurt Schwitters, Giuseppe Maria Crespi, Dosso Dossi, il Guercino, Oskar Kokoschka, as well as those of some of the famous contemporaries, such as Christo, Georg Baselitz, Gerhard Richter, Andreas Gursky, and Andy Warhol.
Therefore, in the four exhibitions curated by Adrian Dan, a young Romanian artist living in Paris, the Romanian public can see for the first time the works of Georg Baselitz, Thomas Schutte (Into the Room Will Come an Eagle; works exhibited by the courtesy of HypoVereinsbank Collection - part of UniCredit Group), Armin Linke, Christine Streuli, Alexander Wolff (Frost Flowers), Massimo Vitali, Goran Trbuljak, Carlo Valsecchi, Darren Almond (Flight Tracking), Pierpaolo Campanini, Andrei Roiter, Matthias Bitzer, and Giuseppe Penone (Spatial Poetry).
Between September 2014 and September 2016, Bulevardul Expozitiei 1F Project Space will host a series of exhibitions dedicated to well-known international Romanian artists. The first of this set contains the works of Vincentiu Grigorescu, an enthusiastof abstract art.
Bucharest International Biennial for Contemporary Art
As part of a European group with a tradition in supporting arts and culture, UniCredit Bank supports the initiatives of artistic communication between cultures and is a strategic partner of the Bucharest International Biennial of Contemporary Art.
The Biennial encourages the creativity of artists, the public access to culture, the dissemination of art, the intercultural dialogue, and knowledge of the history and cultural heritage of the peoples of Europe and other continents. The event transforms Bucharest into a field of artistic action and attempts tobreak cultural isolation while encouraging creativity. The major objective of the event is to get involved in the community life and enrich the resources to which it has access.
PAVILION is the first independent center ofcontemporary art and culture in Romania, and is the result of a long collaboration between the Bucharest Biennale team and UniCredit Bank. This center is intended for artistic production, research, information, and providing all interested parties with a wide range of cultural resources.
PAVILION, supported by UniCredit Bank (2008-2014), carried out its activity during its early years in a former branch of the bank located in Piata Victoriei, and between 2013 and 2014 the center conducted its activity at Str. C.A. Rosetti no. 36.
PAVILION stood out over the years as a benchmark on the cultural map of Bucharest and took part in most major cultural and artistic events. In 2009, PAVILION was declared one of the most important contemporary art institutions in Europe, while Bucharest Biennale was mentioned as the main meeting point in the contemporary art world by specialized publications - Artforum, FlashArt, Frieze, Art Newspaper, etc.
UniCredit Literary Debut Contest
From 2008 to 2013, together with the Association Catalist, we have developed one of the most important literature contests dedicated to junior authors. We have thus continued the tradition of encouraging and supporting cultural values, inspired by the philosophy of UniCredit Group, and have been running a regional literature contest for some years.
Over 750 manuscripts in the three generes (short stories, novel and poetry) have been submitted throughout the 6 editions of the competition. The winners' books were published by Leda Publishing House (first edition) and Humanitas Publishing House (the other five editions) in the Gaudeamus International Fair - Education Book.
George Enescu International Festival
UniCredit Group has a long tradition in promoting cultural and artistic events, in everymarketwhere it is present. In Romania, UniCredit Tiriac Bank was the main partner of George Enescu International Festival and Competition in 2009, 2011, and 2013.
With a half a century history, the festival has become a real feast for lovers of classical music worldwide.The George Enescu International Competition also represents an important milestone and includes the piano, violin, and composition sections, presided by eminent musicians from Romania and abroad.
As main partner, we have offered Steinway & Sons pianos to the George Enescu International Festival and Competition.
In 2014, UniCredit Bank became the Official Currency Provider for one of the largest outdoor music festivals that takes place in Central and Southeast Europe. Electric Castle takes place in June, inone of Romania’s most beautiful regions - Banffy that has a history that goes back several centuries. Some of the funds raised for the festival are directed to the restoration of the castle and its outbuildings.
One of the most important festivals in Romania, Summer Well has been held on the Stirbey Estate of Buftea in August since 2010. It’s a weekend full of music and outdoor activities that UniCredit Bank has decided to be the Official Currency Provider for in 2014.
Creative Mornings Bucharest
2014 was a full year for the creative industries in Bucharest - one of the most popular lecture concepts emerged on the local market. Creative Mornings is organized in over 100 cities around the world, on the last Friday of each month, when a local guest presents the chosen theme in front of a heterogeneous audience.
UniCredit Bank decided to support creative mornings ever since the first edition and will continue to do so 2015 as well. We believe that good ideas arise from interactions and conversations, often over a cup of coffee on an ordinary Friday morning.
The Film Warehouse Cluj-Napoca
In 2014, UniCredit Bank answered the call initiated by the Association for Romanian Film Promotion under the initiative "Save the Big Screen - TIFF Saves the Film Warehouse", and provided financial support for setting up the Film Warehouse in Cluj-Napoca. Nowadays, the space on Maiakovski Street has become entirely functional for film screenings, educational and film events, as well as a playground for children.