Prime by UniCredit

Your ambition deserves Prime!

PRIME. Banking tailored to your lifestyle

Some people settle for ‘very good’. Others expect more. For them, we created Prime - a new banking experience with exclusive benefits and services.

PRIME reflects how we understand your needs and aspirations.

At this stage of your journey, your experience, rhythm, and choices deserve a different kind of banking - crafted to match your financial maturity and the standards you expect today.

You are looking for more than just individual solutions. You are looking for speed, relevance, and people who know you, understand your context, and respect your vision. You need a partner who supports your plans, anticipates your needs, and keeps up with your ambitions.

It is a new way of working, built on the recognition of a simple truth: your success deserves a higher level of attention.

We invite you to discover PRIME.

A single point of contact, designed especially for you.

You benefit from a dedicated banker who understands your journey, your ambitions, and where you want to go - someone who builds a lasting relationship and considers your personal context at every step.

When an idea arises or a situation demands quick action, you engage directly with a trusted professional, empowered to respond efficiently and meaningfully.

And every meeting takes place in a dedicated PRIME space, created for enhanced confidentiality, comfort, and genuine dialogue.

UniCredit is a pan‑European commercial bank with a distinctive presence and tailored service offering in Italy, Germany, and Central and Eastern Europe.

We serve more than 15 million customers worldwide, who are at the heart of everything we do across all our markets. 

UniCredit is organized into four core regions and two solution platforms - corporate and individual solutions - allowing us to remain close to our customers while leveraging Group-wide capabilities to develop and deliver competitive offerings across all markets.

Services

Your status deserves more than standard banking - it calls for privileges that reflect your lifestyle and extend beyond convention. 

With the PRIME offer, you benefit from a personalized relationship tailored to your needs, featuring direct access to a dedicated personal banker who provides assistance and support for important financial decisions.

You choose how you interact with the bank:

  • Benefit from the support of a dedicated personal banker, priority services, and access to Prime Corner areas for a premium banking experience based on a direct, one-on-one relationship.
  • Access to an extensive range of included operations and products.
  • Exclusive benefits attached to Mastercard Platinum debit card .
  • UniCredit X Priceless – Mastercard’s loyalty points program, where you earn points on every eligible transaction and redeem them as cashback with partner merchants.
  • Happy Hourforeign exchange at the NBR published rate, between 13:15 and 14:15, Monday to Friday on banking business days, up to EUR 1,000 or the USD equivalent, one transaction per day. Details here.
  • And when you prefer autonomy and flexibility, you can access the PRIME transactional offer directly via Mobile Banking 100% online.

If you are new to UniCredit, you can access the Prime transactional offer straight from our Mobile Banking app - simple, seamless, and branch‑free. Details here.

You can find all the details about the benefits included in the Prime offer here.

You’re building for the future, not just for the next quarter.

And you’re building not only for yourself, but for the generations to come.

That’s why PRIME gives you direct access to investment and insurance specialists who help you protect your assets and identify growth opportunities designed to stand the test of time.

We offer our clients access to the solutions of a strong, global bank, supporting them with confidence both during periods of accelerated growth and in times of uncertainty and market volatility. Onemarkets Fund brings together a 360-solution designed to create the financial plan right for you.

The home where you truly feel at home starts with the right support.

There is that special moment when you step into a house and instantly feel it belongs to you. We are here to support you in financing the purchase of your home or in bringing your investment plans to life. We offer lending solutions tailored to your needs while adapting a flexible approach throughout the entire process.

Opt for the Premium Offer and access a green mortgage loan* with a fixed rate starting at 4.59% per year for the first two years, along with a RON 2,000 bonus to use freely.

Let’s talk. We’d love to see you move into the home perfect for you. Full details here.

* Loan intended for the purchase of a completed home classified in energy efficiency class A or higher (according to the energy performance certificate). The offer requires enrolling in the Premium offering and taking out an optional My Home home insurance policy from Allianz-Țiriac Insurance, through UniCredit Bank.

 

Contact

 

Respect for your time.

Your time is valuable.

That is why you receive absolute priority whenever you choose to contact us.

 
Prime Corner

 

In branches, dedicated Prime corner areas

Contact Center

 

Priority pickup in Contact Center and number 021 200 20 20

Prime Mobile

 

Dedicated PRIME section in Mobile Banking

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