Our Identity


"We UniCredit people are committed to generating value for our customers. As a leading European bank, we are dedicated to the development of the communities in which we live, and to being a great place to work. We aim for excellence and we consistently strive to be easy to deal with. These commitments will allow us to create sustainable value for our shareholders."


In Romania, we adopted the UniCredit Group set of values unconditionally. It is the product of all different bank and company cultures that are part of UniCredit Group. Although different, these cultures share a continual awareness of market development, a sustainable commitment to the growth of added value, corporate social responsibility, as well as staff development and customer relationships.

In pursuing our mission and affirming our identity, we continue to guide our behaviour according to shared principle convictions.

Our set of values is based on integrity as condition of sustainability to transform profit into value for all our stakeholders.

For us, the pursuit of profit is a positive value because it assures continuity and independence building, through integrity, our reputation in relationship with our stakeholders. 

Integrity assures sustainability, which makes turning profit into value possible.

The six foundations of corporate Integrity should influence the behaviour of UniCredit people in their interaction with all their counterparties: customers, employees, shareholders and markets, local communities.

The six fundamentals of integrity - Fairness , Transparency, Respect, Reciprocity , Freedom , Trust - are the result of a long process through which there where defined the core values ​​of UniCredit Group. This should be a real guide for our behavior in relation to each party, including institutions such as government authorities and public officials.

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